Fight Club Analysis

Fight Club Analysis Thesis Statement: An analysis of the movie Fight Club reveals the ambiguity of its themes about modern life, masculinity and nihilism. Ambiguity and Hope in David Finchers Fight Club A decade after its release, David Finchers cult classic Fight Club still invites strong discussion among critics, moviegoers and cultural pundits. Released in 1999, the film chronicles the story of Edward Nortons insomniac white collar worker as he gets drawn to the ultra-violence, uber-masculinity and outright nihilism promoted and practiced by Tyler Durden, played with iconic swagger by Brad Pitt. Few recent films have elicited as much strongly opposing opinions as Fight Club has, with various camps proclaiming it as a post-modern masterpiece that documents the brutal emasculation of the human male by a modern consumerist culture and the ways a man can fight back. Others condemn it is a faux-intellectual and hypocritical attempt by the Hollywood machinery to appeal to mens baser impulses while tacking on a moralist lesson at the end. Make no mistake, Fight Club attempts to raise a mirror at societys face and invites careful interpretation. It is above all, a message film. One that aims to say something as much as it wants to entertain. From this vantage point, it can be argued that the film does not fall easily within either the interpretations mentioned above. Fortunately and frustratingly the film is an ambiguous exercise. It offers very few clean thematic elements from which an easily digestible interpretation can be gleamed from. What of its message then, and does its ambiguity undermine or emphasize this message? The films narrator is a dead-eyed cog at a dead-end job for a car manufacturer. He lives in a condo spare of personality and filled with IKEA furniture. He is empty of feeling, seemingly overwhelmed by the demands of an outside world to buy more, consume more in order to be more. It is therefore no surprise that hes also an insomniac. To cure this, he goes to nightly meetings of various support groups for serious ailments. For a while this seems to work, as he himself notes, Every evening I died, and every evening I was born again, resurrected. These early scenes clearly illustrate a man lost in the wilderness of modern society, one who has to co-opt other peoples real pain so he can feel something for himself. Without pain, he is dead; with it he feels alive. His attempts at relative normalcy are disrupted by two major events. The first one involves meeting Marla Singer, another poser at group meetings who becomes the only major female presence in the film. The second event is the first halfs most important one the narrator meets the brash soap maker Tyler Durden. They strike an uneasy friendship and business relationship making soaps and living together in Durdens dilapidated house at the outskirts of town. For the rest of the first half, the film focuses on the establishment of the titular fight club one that sprang from a drunken brawl where Durden asks the narrator to hit him. Pretty soon, underground fight clubs are established all over the country, filled with lost men who voluntarily subjected themselves to fighting and physical harm. With Tyler as their leader, and the narrator as the second-in-command, these men and saw the possibility of regaining their masculinity taken away from them by their nine-to-five jobs, family responsibilities and societal pressures to be successful. Rebel against modern societys emasculation, the film seems to say. It is with the events of the second half that things get even more manic, as Durden orders a series of attacks against corporate America via his Project Mayhem, starting with relatively harmless pranks and culminating in a full-blown act of terrorism which involves blowing up the citys credit banks. The narrator watches in horror as otherwise reasonable men are converted into a mindless cult bent on following Durdens every proclamation. He is the audiences surrogate at this point, one that recognizes that the events in his life are getting out of hand, and knows he must stop it if he is to salvage whats left of it. On the surface level, the film is an entertaining, often humorous and violent depiction of masculinity. It employs voiceover narration, flashy camerawork, quick editing and sharp dialog to create a fast-paced, edge-of-your-seat experience that shows a mans increasingly dark journey to escape his humdrum and meaningless existence only to be caught up with the schemes of a dangerous, messianic terrorist. The story is gripping, the images stylized, and the direction superb. Because of these factors, the movie largely succeeds as a popcorn movie. It is with its deeper themes, and the decisions the movie makes to attend to these themes, that the ambiguity is most apparent. The film wears its nihilism proudly, and yet it also shows that nihilism has to have its limits. That the fun has consequences. The film explicitly shows an innocent man being killed as a direct result of Project Mayhems actions. That is as much a condemnation of the characters and the audiences who might have rooted for them. It also suggests that modern life, and by extension the modern man, is less and less alive and an individual and more of a long-running commercial for goods that have led us, in the words of Tyler Durden, chasing cars and clothes, working jobs we hate so we can buy shit we dont need. But Fight Club is itself, a product. One thats marketed, distributed and obviously created to sell and gain profits. At worst, this suggests a highly hypocritical intention on the filmmakers part. At best, though, it can be seen as a dangerous risk for its makers to bite the hand that feeds it. No discussion about Fight Club is complete without mentioning its famous twist. By showing the narrator and Tyler Durden as two sides of one broken individual, the film makes a powerful statement about identity and how it can be destroyed by modern life. The films final shot shows the narrator resurrected as one man, holding Marla Singers hand. A woman who, via his Tyler Durden persona, he almost attempted to destroy. This seems to be films true and final point, that the cost of nihilism as a means to rebel against modern societys excesses does not equal the hope that can be found in real human relationships.

Promoting effective communication Essay

Describe five factors you consider when promoting effective communication: (remember to describe is more than just identifying, this requires a sentence for each one) There are a number of factors to consider in making sure that I can promote effective communication. Statistics show that we only listen to 7% of what is verbally said, 38% the way they are said and 55% non-verbal i.e. our body language, eye contact, gestures. So it is not so much of what we say that is important but how it is said. Verbal communication: 1. Tone and Pitch I need to make sure that the way in what I say things i.e. the tone and pitch of my voice suits the conversation. I might need to raise my voice in a group of many children trying to get their attention when they playing games. Where as in a small group of children were we are doing some structured learning I would talk a bit quitter, or even reading a story I would use voices for the characters in a book, making stories more interesting and so hope to keep the children’s attention. 2. Jargon I would try and use appropriate language, for instance when I am talking to a child I need to keep things simpler so that they can understand the instructions or topic of discussion. I would also kneel down or sit at the child’s level, to make eye contact, and to be sure they understand me. But when I am talking to an adult, I should adjust and speak at the appropriate tone and pitch in not to simple terms as if they are a child otherwise it may come across patronising. Non-verbal communication: 3. Body Language, expressions and gestures My body language, facial expressions and hand gestures, needs to suit the situation or topic. For example I might give a handshake, smile and a wave to a child leaving the session. These are all friendly gestures, and I would hope to get an appropriate response like a wave and smile back. There would not necessarily been any verbal communication but we both understand that it is a friendly goodbye. However I am aware that some cultures certain gestures could be offensive. A r standing with folded arms can indicate you are closing yourself of not open to listen or want to take part in the conversations. This can portray a negative message and make others feel uncomfortable. 4. Eye Contact I also make a lot of eye contact as this engages with the person I am speaking to and keeps them and me focused on what is being said. If there is little eye contact or other distractions then you can notice that there is not 100% focus. 5. Listening I would always listen at the person talking to me as this shows that I am engaged in the conversations/discussion and can act upon anything that is asked of me. If I just nod in acknowledgement and not really listen I could miss important information. If for example a child ask to go to the toilet and I just nodded without really listening, they might wet themselves and feel embarrassed and in future not trust to ask or tell me something.

Early Life Theories - Panspermia Theory

The origin of life on Earth is still somewhat of a mystery. Many different theories have been proposed, and there is no known consensus on which one is correct. Although the Primordial Soup Theory was proven to be most likely incorrect, other theories are still considered, such as hydrothermal vents and the Panspermia Theory. Panspermia: Seeds Everywhere The word Panspermia comes from the Greek language and means seeds everywhere. The seeds, in this case, would not only be the building blocks of life, such as amino acids and monosaccharides, but also small extremophile organisms. The theory states that these seeds were dispersed everywhere from outer space and most likely came from meteor impacts. It has been proven through meteor remnants and craters on Earth that early Earth endured innumerable meteor strikes due to a lack of an atmosphere that could burn the up upon entry. Greek Philosopher Anaxagoras This theory was actually first mentioned by Greek Philosopher Anaxagoras around 500 BC. The next mention of the idea that life came from outer space wasnt until the late 1700s when Benoit de Maillet described the seeds being rained down to the oceans from the heavens. It wasnt until later in the 1800s when the theory really started to pick up steam. Several scientists, including Lord Kelvin, implied that life came to Earth on stones from another world which began life on Earth. In 1973, Leslie Orgel and Nobel prize winner Francis Crick published the idea of directed panspermia, meaning an advanced life form sent life to Earth to fulfill a purpose. The Theory is Still Supported Today The Panspermia Theory is still supported today by several influential scientists, such as Stephen Hawking. This theory of early life is one of the reasons Hawking urges more space exploration. It is also a point of interest for many organizations trying to contact intelligent life on other planets. While it may be hard to imagine these hitchhikers of life riding along at top speed through outer space, it is actually something that happens quite often. Most proponents of the Panspermia hypothesis actually believe the precursors to life were what was actually brought to the surface of the earth on the high-speed meteors that were constantly striking the infant planet. These precursors, or building blocks, of life, are organic molecules that could be used to make the first very primitive cells. Certain types of carbohydrates and lipids would have been necessary to form life. Amino acids and parts of nucleic acids would also be necessary for life to form.   Meteors that fall to the earth today are always analyzed for these sorts of organic molecules as a clue to how the Panspermia hypothesis may have worked. Amino acids are common on these meteors that make it through todays atmosphere. Since amino acids are the building blocks of proteins, if they originally came to Earth on meteors, they could then congregate in the oceans to make simple proteins and enzymes that would be instrumental in putting together the first, very primitive, prokaryotic cells.

Essay His 135 Week 9 Final Project - 3576 Words

History 135 Week 9 Final Project: â€Å"The Most Significant Events†: When most people are taught about U.S. history, we think of mostly the bad times like the wars, the civil rights movements, President Kennedy’s and M. L. King Jr’s associations, just to name a few. In this paper I will discuss those and more going into the start of the 21st century. The previous five decades consisting of the 1950s into the millennium happened during the U.S. History equally turbulent, but exciting. There also were numerous transformations within social, governmental, plus technological sections, but the WWII era currently seems rather prehistoric. Since the 1950s America has experienced major cultural transformations, starting with four main†¦show more content†¦In the Fall of 1957, Fabus called out the National Guard to prevent African Americans from entering Little Rock High School and media coverage in its infancy, and Americans were not surprised to seeing white adults in crowds attacking Black children. As the world’s ey es are observing the United States and President Eisenhower desperate to regain control over the U.S., and Federal Troops were called in to protect African Americans, and Governor Fabus closed the schools in 1958 and 1959. Still, the Movement accentuated the idea of peaceful coexistence and the establishment of legal authority for members of all races. What maybe made the Civil Rights Movement of the 1950s so significant is not essentially what battles were won but what training had been done as the decade drew to a close. (Jackson, 2006). If the 1950s were traditional politically, and filled with media images of the perfect family, despite the turmoil of the Civil Rights Movement, the 1960s were anything but peaceful. The 1960s were especially unique in that so many children had been born in the years after WWII that now, in the 60s, they were becoming of age, thus the 60s are also known as the Age of Youth. Several general trends characterize the era: a vast counterculture and so cial revolution, typically youth rebelling like never before; increased attention to civil rights, feminism, the Vietnam War and the anti-warShow MoreRelatedSTR581 STR/581 Final Exam Part 2 Week 41049 Words   |  5 Pagesï » ¿CLICK TO DOWNLOAD STR581 STR/581 Final Exam Part 2 Week 4 1. How firms estimate their cost of capital: The WACC for a firm is 13.00 percent. You know that the firm’s cost of debt capital is 10 percent and the cost of equity capital is 20% What proportion of the firm is financed with debt? 2. Ajax Corp. is expecting the following cash flows – $79,000, $112,000, $164,000, $84,000, and $242,000 – over the next five years.   If the company’s opportunity cost is 15 percent, what is the present valueRead MoreEssay On Working With Autism1493 Words   |  6 Pagesopportunities for social interactions among persons with autism (Ross, 2002). A person with autism may script for words she/she hears from computer commercials, tv shows, video games, or words he/she gets from the reading. Lovaas (1997) revealed in some of his research that scripting is not useful and scripting is meaningless. Through previous studies, it has been explained that scripting differs in comparison to immediate echolalia as it is may be used for reporting purpose (Echolalia, 2006). FurthermoreRead MoreAccounts Receivable and Internal Control1470 Words   |  6 PagesAssignment Please note you have three assignments for this week. 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Essay On Social Justice - 1369 Words

Social justice refers to equality on a larger, group scale. Inequalities in society prevent true social justice. The goal of social justice is to create a more just society by exploring our individual roles and consciously recognizing the unjust structures around us, then taking action to alleviate or eradicate those structures. Social justice is working toward social change. These inequalities can be seen in instances of income disparity, sex or gender based prejudice, racial discrimination, and lack of access to public goods and services like education or housing. One social justice issue affecting society today is educational inclusion. The term â€Å"inclusion† can apply to all students. Inclusion is the action of including and being†¦show more content†¦(Schifter, 2014) Research shows classrooms are becoming more inclusive and that including these students in general education classrooms increases student achievement, self-confidence, and self-esteem, as well as physical health maintenance and improved perception of their image by peers. (Rosenzweig, 2009, p. 7) Despite this, studies indicate that teachers and staff are expected to accommodate students with disabilities although training and staff development exercises are inadequate when compared to teachers and faculty in special education departments. (Rosenzweig, 2009, p. 5) To combat this issue and ensure inclusivity, general teachers need additional support, education, training, and experience. School systems must accommodate these changes in the general education of our nation’s instructors on every level for students to reap the full benefits of inclusivity in educational settings. 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Moore Medical Corporation Free Essays

Q1.   Today people start new business ventures with different expectations than it was to be in the past.   As many techniques, ways and means of dealing with customers have also changed. We will write a custom essay sample on Moore Medical Corporation or any similar topic only for you Order Now    The new technology to many people has brought a lot of significant changes in the global business environment.   All the business sectors including private and government sectors are currently doing reengineering on how businesses are operated.   This is happening because of the new information and communication technologies.   Different companies are coming up with various types of new information system.   . For the case of Moore Medical co-operation the customer relationship management software may be purchased to meet its objectives.   What is important for the success of any organization is whether its objectives are met in the long run.   The problem Moore is facing is to find a new technology to service its customers better, to generate new business and to give employees the tools to handle a growing number of customer communications, more efficiently and effectively. I therefore suggest that the customer relations management software (CRM) or technology will ensure that customers are served well.   Production will never be high if customers are not served well or attracted.   The way customers are handled will determine the success of the business. The CRM technology will therefore improve customer interaction consistence between the economy and its customers. Q2.   Most companies have failed to realize the finical benefits because of poor financial evaluation of what is being purchased.   Financial evaluation comprise of knowing the value of what is being purchased.   Disappointing results have been gotten because the cost of installing most of the new technologies are highly than the benefits that it will create at the end of the financial year. Financial benefits of any item can be evaluated. For example Moore medical cooperation can assess its financial benefits of the proposed technology.   One way is by analyzing the number of customers that are making orders using the new technology.   If the number of customers using the new technology is high then the new technology introduced is favorable to the company.   Another way through which the financial benefits can be assed is by comparing the installation cost, training cost, implementation cost with the sales that is obtained from the use of the new technology. It is obvious that implementation of the software’s will need some money.   Those who will be at the customer service department will also be trained.   So any cost associated with the introduction of the new system should be recorded down then compared with the sales obtained after the new system has been put into place.   This will determine if the company will be making profits or losses as a result of introducing the new technology. Q3.The success of any business or organization will depend on it quality of customer service skills employees working in customer service department possess.   Moore Medical Corporation has not been left behind.   The company is considering purchasing customer relationship management software with an objective of improving the ways of responding to customer desires. The CRM software will ensue that customer orders are not delayed.   The new technology (CRM) to Moore would increase or attract more customers and even maintain and keep the already existing ones. The number of customers a company serves normally determines the sales that the company will get.   Production rate would also increase by fixing the new technology in the system The new information and communication technology has changed the way businesses are done in the business environment.   Customers nowadays want maximum satisfaction from the company managers and front-line employees serving them.   Without new IT there is nothing that can be improved in any organization.   Performance and quality of products in any organization will only increase if the use of new information technology is implemented.   Goods will be delivered in time, customers will be served effectively and efficiently ensuring that they are fully satisfied.   New business and products have also been created in the environment as a result of the introduction of the new technology. Among the business needs Moore is hoping to address with this new information technology include the following.   They want to improve sales forecasting.   They also want to reduce the number of sales representatives and reduce time to attend to customers.   The new information will also increase the accuracy and accessibility of the information obtained from customers.   The other business needs that will be addressed by the new technology are to increase rep effectiveness and efficiency and finally to increase the customer interaction consistency among all representatives by increasing company control and manner of customer interaction. Q4.Training is one of the most business practices that any company should do whenever any new technology is introduced in a company.   All organization members need training to acquire new skills and knowledge for the production to be increased and effective. Training should provide essential information on the department / program. If the company uses new technology, the supervisor of that particular company needs to train the employees on how to use the software introduced. For the case of Moore medical cooperation, training its customer’s service representation on how to use the information technology that is the customer relations management software was ignored.   For example it was realized that the customers service representative found the order entry system in J.D. Edwards difficult to use in comparison to their old system.   The new account set up process within J.D Edwards also added time to customer calls.   It therefore means that customer needs and interest would be lowered.   When the way they are served is sluggish then there is a possibility that the company may lose them. Effective communication is another area where the Moore Company has failed to adopt.   Actually when changes are created in an organization, the management or human resource manager should ensure that the change is communicated to all the groups served by the organization (Satzinger, 2004). Effective communication is one of the key issues that the organization should know about its customers.   All members in any organization including employees, customers and suppliers have different cultural background.   The Moore should therefore consider the customers’ practices, likes, interest, belief and values.   After considering all these elements of culture the organization will then be in a position of making a good decision whether the new technology will work or fail.   In short the Moore manager should know about the cultural background of its customers to identify whether they will like the new technology created (Satzinger, 2004). Q5.The use of the new information and communication technology has created numerous changes in the global market and in companies dealing in electronic commerce.   New businesses have been created in the environment while old ones have been transformed. New business models have been formed that would that would have been unthinkable for years back.   However there are advantages and disadvantages that have resulted from the introduction of computer software. Moore move into E-commerce with an intention of improving customer service might result into same advantages and disadvantages.   For first the advantages are numerous.   If properly implemented the new system will automatically serve its customers better.   By improving customer Service, it means that the sales and production will also increase. Production in any organization will be determined by the number of customers it serves.   If more customers are attracted then it means that the profit or the financial benefits that the company wants to achieve will also be high.   The CRM software will therefore help Moore cooperation to realize high financial benefits. Service delivery by increasing the number of orders taken from customers will also increase While the advantages are visible, there are some negative outcomes that Moore might get by moving into E-commerce.   Culture of the customers might actually influence and determine whether the new system will be successful or not.   Some customer may refuse to make orders using the new system introduced in the organization.   This may lead to the failure of the system leading to a big loss to the company.   When customers refuse to use the new system then they will be lost leading to decreased sales. Customers might refuse to use the new system just may be because they are no informed in time or poor communication.   They may also just refuse due to differences in cultural background.   Therefore this is an important factor that might lead to the failure of the new system. The cost of implementation may also be too high for the company to realize the financial benefits it wants to meet.   It might decide to use the new system without financial evaluation, which is very important.   This may also lead to the failure of the company. Reference Sat Zinger, J. (2004). Systems analysis and Design in a changing world.   London: Thompson publishers. How to cite Moore Medical Corporation, Essay examples

Enterprise Information Master Data Management

Question: Discuss about the Enterprise Information Master Data Management. Answer: Introduction In the past few years, there has been a massive increase in the volume of information that an organization deals with. It has become essential for the organization to dedicatedly manage and store such huge chunks of data on a daily basis. Enterprise Information Management also known as EIM is a term that refers to a business discipline that combines a number of concepts of enterprise integration, business intelligence technique and content management in order to streamline the information for better handling, storage and management of the same (Lam and Taylor, 2016). Gartner has explained the various technologies and concepts that can be utilized for the enterprise information management with the aid of the Hype Cycle which has been shown below. Figure 1:Hype Cycle (Ronthal and Simoni, 2015) Multi-enterprise Master Data Management for EIM Master Data refers to the core entities of a particular enterprise such as customer, suppliers, accounts and many more. Master Data Management (MDM) is a discipline that integrates business and IT to maintain the accuracy, uniformity and continuity of master data that is associated with a particular organization (Gartner, 2012). One particular source of master data comprises of three significant capabilities viz. an authenticated source of information, ability to make use of the information in a consistent manner and the ability to be at par with the transforming business requirements in terms of the master data management. An integrated collection of services can then be developed around the particular data piece in terms of the business processes and analytical applications. Efficient business execution is also enabled with the three capabilities that have been described. The authoritative and authenticated source of data ensures that the data is free from redundancy and duplicity of any sorts and is standardized in its structure (Dreibelbis, 2016). How it works There are a number of phases that are involved in the application of a multi-enterprise MDM technique and method. The first step comprises of identification of the sources of data from all across the enterprise and external levels. These sources may consist of structured as well as unstructured data. After the first step, the producers and consumers of the data are identified in order to understand the data sources in a better fashion. Metadata about the master data is collected and analyzed by studying the data to discover all the attributes associated with the same. Data stewards are then appointed to look upon the data that is collected and handle the various operations that are associated with it. Data and information governance program is then implemented to make sure that the authority is granted to at the executive, judicial, legislative and administrative levels to correctly manage the data and all of its components. A master data model is then developed at the multi-enterprise level that is designed on the basis of the consent of all the parties that are involved and incorporates the analysis results as well. Specific toolsets are then utilized to create the master lists by performing a number of operations on the same. The tools are broadly classified in two categories as: Customer Data Integration (CDI) Product Information Management (PIM) The infrastructure is then created followed by the testing of the master data by the usage of the tools and equipment that were selected earlier. A maintenance process is then followed to maintain the additional activities that are involved (Wolter and Haselden, 2016). Multi-Enterprise MDM - EIM Essentials Multi enterprise Master Data Management (MDM) fulfills the five essentials of managing the enterprise level data and information which are described below. Data Migration Master data comprises of data that is collected from a number of different sources and is migrated at one common location. This data is efficiently cleansed to remove all sorts of duplicities, redundancies and inconsistencies from all the data sets that have been collected. Data Integration Every organization has its own information architecture and methodology that is adapted. The Multi-enterprise MDM integrates the entire data sets in to one single unit that is compatible with the architecture of the organization as well. Data Maintenance Data definitions are synchronized with the business objectives of the organization and the multi-enterprise MDM ensures that any change in the same is reflected correctly and accurately with the maintenance of consistency all throughout. Data Quality Assurance Multi enterprise MDM also consists of a number of quality measures in order to maintain the quality of the data. Data Retention Multi enterprise MDM puts a constant effort to manage the data by keeping the data that is essential and discarding the pieces that are no longer required. Key Benefits Redundancy Elimination Redundancy is a common phenomenon that is sure to occur in case of such huge volumes of data collected from a number of different sources. One of the key benefits of the multi-enterprise MDM is that the data redundancy is completely removed and coherence is maintained all throughout. Master Data Edits Master data edits are possible with the help of MDM and its associated features. It is often encountered that there is a change that is made in one copy of the data and the same does not reflect in other data parts and places. It leads to inconsistencies and discrepancies and can be extremely fatal. MDM makes sure that such a situation does not happen by updating the records through master edits. Useful and Effective Data Analysis With the help of clean and irredundant data, it is possible to have the best data analysis results which are otherwise not possible through the presence of duplicate and unreliable data. Key Data Goes In The users get the ability to take a decision on what data goes in to management and what data has to be discarded. This allows for fulfillment of the business needs. Authoritative Data MDM emerges as an authoritative source of information and reliable basis for all the kinds of business operations that are carried out. Multiple Platforms When there are multiple enterprises and businesses involved, there are bound to be multiple and varying platforms as well. MDM allows the data to be available and accessible from a number of different platforms such as cloud, physical, online and many others. Flexibility MDM also allows a great degree of flexibility since the operations such as changes, storage, modifications and likewise are extremely easy to perform and manage. Easy Backup Centralized data sources are utilized in case of multi-enterprise MDM to make sure that data backup is taken at frequent intervals and the same is kept secure in the event of a disaster of severe attack. Increased Usability and Business Efficiency Usability and efficiency are the two prime requirements for the customers as well as for the business operators. Multi-enterprise MDM offers the best of both resulting in satisfied customers as well as happier employees. Access Based On Roles The access rights and privileges in case of multi-enterprise MDM is granted on the basis of the individuals role on the master data. It allows better access management and also maintains the security and privacy of the data and information at the same time (www.flatworldsolutions.com, 2016).. Logical Data Warehouse The second concept and technology that can be utilized for the management of enterprise information is through the use and application of the logical data warehouses. A logical data warehouse refers to the architectural layer that is placed on top of the regular Data Warehouse (DW) of the organization that comprises of persisted data. This layers allows the business executives and analysts to view the data in the warehouse store and at other locations in the enterprise without any need of relocating and transforming the data ahead of the view time. As it were, the logical data distribution center supplements the conventional center stockroom (and its essential capacity of data accumulation, change, and tirelessness) with capacities that get and change data, progressively (or close to it), in this way instantiating non-held on data structures, as required (Russom, 2016). Components of Logical Data Warehouse Repository Management It is an essential component of logical DW by maintaining and managing the repository of data for an enterprise. Data Virtualization It allows the virtual integration of the data will all the components present in an enterprise. Distributed Processes There are a number of distributed processes that are present on the cloud and the same are integrated with the help of logical data warehouse. Auditing Statistics and Performance Evaluation Services The accurate amount of data governance and accuracy is allowed and maintained. Metadata Management Metadata from a number of internal and external sources is maintained and managed (www.compositesw.com, 2016). Logical Data Warehouse Demands for EIM There are a number of demands of EIM that are fulfilled by the incorporation of a logical data warehouse in the architecture and structure of an organization. These demands are as listed below. Enterprise Agility It is the ability of an organization to sense and acquire the changes that are necessary to be implemented and be successful in the attempt. Logical DW allow the enterprises to maintain an excellent level of agility as it provides a logical view of data that resides at allocations and levels in an organization. Real Time Real time integration is provided across all the boundaries and interfaces by enabling on-demand analytics through the logical data warehouses. Single View Organizations always look for a single and consistent view of all the information that is associated with it in terms of customers, suppliers, information itself and many more. Logical Data Warehouse provides the same with extreme ease and excellence. Customer Satisfaction The prime goal of an organization is to maintain and achieve the enhanced customer satisfaction at all times and the same is allowed through the use of logical DW by efficient management, storage and analysis of the data (Hensley, 2016). Benefits of Logical Data Warehouse Comprehensive view of all the critical data assets It is easier for the organizations when they have a unified view of all of their data and the same is allowed with the help of the logical data warehouse. It also allows the handling and management of multi-structured and unstructured data with extreme ease. Agility across all the enterprise levels All the new developments and changes in terms of data and its attributes can be easily handled with the aid of logical data warehouse. Real time querying and analytics is allowed with the help of logical DW with a flexible approach that it provides. Cost Effectiveness The features that are provided by the logical data warehouse are also cost effective in nature and optimized data administration is also enabled (www.marklogic.com, 2014). Conclusion Enterprise Information Management (EIM) is an important element that is necessary to be maintained by all the organizations. There are a number of technologies and concepts that have been introduced for achieving the task. Multi-enterprise Master Data Management (MDM) and Logical Data Warehouse (LDW) are two such disciplines that aid in the information and data management at the enterprise level. There are a number of benefits and advantages that are offered by these concepts in terms of flexibility, cleansed data, and single view of data, agility and cost effectiveness. These also allow the enterprise to achieve its basic business objectives in terms of the competitive advantage and customer satisfaction. There are also security mechanisms that are maintained in these two approaches which allow the business executives to maintain the data security and privacy along with the confidentiality, integrity and availability of the same. References Dreibelbis, A. (2016). Enterprise Master Data Management. [online] Available at: https://cdn.ttgtmedia.com/searchDataManagement/downloads/MasterDataManagementSOA1.pdf [Accessed 23 Aug. 2016]. Gartner, (2012). Master Data Management (MDM) - Gartner IT Glossary. [online] Gartner IT Glossary. Available at: https://www.gartner.com/it-glossary/master-data-management-mdm/ [Accessed 23 Aug. 2016]. Hensley, N. (2016). The logical data warehouse: The new secret weapon for leading. [online] IBM Big Data Analytics Hub. Available at: https://www.ibmbigdatahub.com/blog/logical-data-warehouse-new-secret-weapon-leading-businesses [Accessed 23 Aug. 2016]. Lam, V. and Taylor, J. (2016). 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